As I mentally ready myself to live abroad in a country where daily liberties that I/we as Americans take for granted are stripped away/censored, ie. accessing blogs for goodness sake – I just gotta say… I am happy and feel downright privileged to be an American Baby!

Some may have noticed my removal of a particular blog post from last week with regards to current affairs in a 5-letter country over yonder that begins and ends with a “T.” Truth is, I was on the fence all along with whether or not I should’ve posted on the topic in the first place, (knowing I have to carry my blog over), however, I felt the need to bring to light a tint of world affairs just the same as political headlines are brewing on our homefront. And since I am in the process of configuring shop to enable myself access to my fabulous channel (my blog) to my wonderful fans (that is, you) while I’m overseas, I need to have a “clean” platform in order for my connections abroad to be able to properly test/gauge censorship levels… All because the mere thought of having to have to relinquish my freedom of speech is just too hard for me to swallow! (More to come when my configuration is complete.)

And with the above, I might as well add a note on how vital it is for the American public to be educated and active in the upcoming election! Our “right” to vote must be acknowledged and exercised!! It is a RIGHT, YOUR right – Own it and Do something with it!


Born in the USA by Bruce Springsteen (06.04.84)

. . don’t burn the day. .


Came across an interesting article from Fast Company Magazine on “The Brand Called Obama.”


  • The fact that Obama has taken what we thought we knew about politics and turned it into a different game for a different generation is no longer news. What has hardly been examined is the degree to which his success indicates a seismic shift on the business horizon as well. Politics, after all, is about marketing — about projecting and selling an image, stoking aspirations, moving people to identify, evangelize, and consume. The promotion of the brand called Obama is a case study of where the American marketplace — and, potentially, the global one — is moving. His openness to the way consumers today communicate with one another, his recognition of their desire for authentic “products,” and his understanding of the need for a new global image — all are valuable signals for marketers everywhere.
  • “Barack Obama is three things you want in a brand,” says Keith Reinhard, chairman emeritus of DDB Worldwide. “New, different, and attractive. That’s as good as it gets.” Obama has his greatest strength among the young, roughly 18 to 29 years old, that advertisers covet, the cohort known as millennials — who will outnumber the baby boomers by 2010. They are black, white, yellow, and various shades of brown, but what they share — new media, online social networks, a distaste for top-down sales pitches — connects them more than traditional barriers, such as ethnicity, divide them. Read More Here.

It is quite a hefty write-up, so if you don’t have time.. at least take a look at these pointers on “How to Build a Brand Like Obama”

1. Lose Control

Traditional top-down messages don’t often work in an ecosystem, like the Web, where the masses are in charge. Marketers must cede a certain degree of control over their brands. And that can be terrifying. (Remember that “I got a crush on . . . Obama” lip synched YouTube tribute? When people can affect a brand, they become attached to it.)

2. Embrace the Modern Internet

Brack Obama’s campaign has been successful at converting online clicks into real-world currency: rallies in the heartland, videos on YouTube, and most important, donations and votes. features constant updates, videos, photos, ringtones, widgets, and events to give supporters a reason to come back to the site. On, the campaign’s quasi-social network, Obamaniacs can create their own blogs around platform issues, send policy recommendations directly to the campaign, set up their own mini fund-raising site, organize an event, even use a phone-bank widget to get call lists and scripts to tele-canvass from home.

3. Cast a Wide Social Net

The Obama crew also tapped into other online communities. A member of, one of Community Connect Inc’s suite of niche demographic Web sites (including,,, and excerpted a portion of a Vibe magazine profile of Obama. A flurry of discussion drove traffic to, drawing the attention of Scott Goodstein, who runs the campaign’s external Web strategy. An exec at CCI invited all the candidates to create profiles for each of the company’s targeted communities. Only the Obama people created credible presences, updating them everyday or so.. It worked. The Obama profile on Black-Planet has more than 450,000 “friends.”

4. Let Fans Be Real

Obama’s campaign also took advantage of messages created by others. The “Yes We Can” mashup by the Black Eyed Peas’, starring a handful of his famous friends, cost the campaign nothing and became a viral hit. By comparison, a Clinton mockumentary called “Hillary’s Leaving the Band” — young rockers, clearly actors, lament the loss of their favorite guitar player — fell flat. It seemed ad-agency slick and forced. And if it doesn’t resonate in the offline world, it won’t resonate in the online world. The Web has created authoritative consumers empowered by the Web and they can smell a fake.

5. Be Open (But Not Totally)

“OPEN brand,” an acronym for on-demand, personal, engaging, and networks, is a framework for companies to think about distributing brand messages in new ways. Being an OPEN brand can be daunting, but you don’t have to cede all control, just some. Obama has been made available to the press in strictly controlled doses. And while the Web site may have set the bar high in terms of openness, the campaign still keeps an eye on the imagery and messaging associated with the movement. Obama’s e-mails urging supporters to take action — “Tell the superdelegates what’s on your mind,” a recent blast implored — are often signed simply “Barack,” implying intimacy without risking exposure.

6. Lead, Don’t Boss Around

Obama is seen as a leader rather than a boss. He gets people to do things on their own, through inspiration, respect, and trust — rather than doing it because it’s part of a contract. Having a vision and inspiring or instructing others to follow that vision have long been hallmarks of business and politics. But Obama epitomizes a new way of thinking called “adaptive leadership.” While a visionary puts forth a specific plan to be implemented, an adaptive leader works with constituents to devise one together. Obama has tapped into this adaptive-leadership vein by inviting voters in with his “Yes we can” slogan.

. . don’t burn the day. .

O-lbermann… O-bama… O-shhh*t, O-shame!!!!

I’ll let the video speak for itself. Keith Olbermann on (Geraldine) Ferraro Fiasco!

Transcript HERE.

(That was response to the following.)


. . don’t burn the day. .

I was sitting in the living room the other night, watching the local news with my moms and pops. Featured story was on the Democratic Primary. So of course, I could not resist asking what my parents thought of the nominees. Now, keep in mind, my parents are much, much older than the age of my same-age-peer’s parents. Also as immigrants from a communist state, their understanding of democracy and viewing/understanding of American politics is a unique one. In fact, I will even go on to say that their faith in the system is rather jaded, and fall into the predictable “our vote doesn’t hold weight” box, but I don’t want to get into all of that right now because it is far too complex to type up.

Nevertheless, both my moms and pops were all for… (drum rolllllllllllllll…..)


So, as my friend, KS recently forwarded me… If you’re on the Barack train… Here comes a time when your action does hold weight. With Obama/Clinton neck-and-neck in the democratic primaries race, do consider putting your money where your mouth is… and


“It is clear that Senator Clinton wants to continue an increasingly desperate, increasingly negative — and increasingly expensive — campaign to tear us down.

That’s her decision. But it’s not stopping John McCain from going on the offensive.

Right now, it’s essential for every single supporter of Barack Obama to step up and help fight this two-front battle. In the face of attacks from Hillary Clinton and John McCain, we need to be ready to take them on.”

. . don’t burn the day. .

Shout out to Brook for this enlightening clip! Stay HAPPY! 🙂

STAGE: Clinton vs. Obama Democratic Debate #3, L.A

WHAT: Among the debate attendees lined up for entrance for Democratic Debate #3, one regular citizen, Derrick is pulled from the crowd for a lil Q&A. Check the interview here:

Next, be sure to check his personal follow-up response to the above video that has flooded the youtube arena, here:

MESSAGE: Whomever’s got your vote. KNOW why they have it.

. . don’t burn the day. .

No real time to chit chat.. The message is simple.. Do your part and hit the ballots.

. . don’t burn the day. .